---
title: Usha Patri Interview: UX needs to be at the heart of EX
description: Usha Vikas Patri, Director and Head of Design at Darwinbox, belongs to the latter, elite group of magicians. With 17+ years of experience in various leadership positions held at organizations like Salesforce, Innominds, Kony, Oracle, and Cognizant, she has been instrumental in transforming the contribution of design and UX.  
image: https://blog.darwinbox.com/hubfs/Leadership-Interview-Blog_Usha.png
---

[![Gartner just ranked Darwinbox among the top two on AI. Read the latest report.](https://no-cache.hubspot.com/cta/default/5451430/aa3366e2-2b54-4d4d-8fd5-cb0845142bb7.png)](https://cta-redirect.hubspot.com/cta/redirect/5451430/aa3366e2-2b54-4d4d-8fd5-cb0845142bb7)

[![Schedule a Demo](https://no-cache.hubspot.com/cta/default/5451430/da50138e-76bb-4336-b474-020537c1dfeb.png)](https://cta-redirect.hubspot.com/cta/redirect/5451430/da50138e-76bb-4336-b474-020537c1dfeb)

EN

- [Arabic](https://explore.darwinbox.com/lp/schedule-a-demo)
- [Bahasa](https://explore.darwinbox.com/lp/schedule-a-demo)
- [Thai](https://explore.darwinbox.com/lp/schedule-a-demo)

[![Darwinbox Logo](https://blog.darwinbox.com/hubfs/Darwinbox-blue-black.png)![Darwinbox](https://blog.darwinbox.com/hubfs/compressed-logos/Dbox-logo-white.png)](https://darwinbox.com/)

- Products 
    - Products
      
      Innovations

      [Global Core HR ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/products/core-hr) 
          - [Compensation Planning ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/compensation-management)
          - [Localization ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/localization)

      [Workforce Management ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/products/workforce-management) 
          - [Time & Attendence ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/time-and-attendance)
          - [Scheduling ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/workforce-management/scheduling)

      [People Analytics ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/products/people-analytics)

      [Talent Management ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/solutions/use-cases/talent-management-suite)
      
          - [Performance Mangement ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/performance-management)
          - [Talent Development ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/talent-management/talent-development)
          - [Skills Management ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/innovations/skills)
          - [Succession Planning ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/talent-management/succession-planning)
          - [Recruitment ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/recruitment)
          - [Onboarding ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/employee-onboarding)

      [Payroll ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/products/payroll)
      
          - [GCC ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-gcc)
          - [India ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-india)
          - [Indonesia ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-indonesia)
          - [Malaysia ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-malaysia)
          - [Philippines ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-philippines)
          - [Singapore ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-singapore)
          - [Thailand ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-thailand)
          - [Unified Payroll ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/innovations/payroll-central)

      [Employee Experience ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/solutions/use-cases/employee-experience) 
          - [Employee Journey Management ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/journeys)
          - [Enterprise Social Network ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/employee-engagement)
          - [Employee Engagement ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/engage)

      [HR Service Management ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/products/hr-service-management) 
          - [Employee Helpdesk ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/employee-helpdesk)

      [Travel & Expense ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/products/travel-and-expense)

      [Darwinbox Extensibility Suite Seamlessly Extend Your HCM to Solve Unique Needs](https://darwinbox.com/innovations/extensibility) [Skills Integrated Skills framework that prepares you for the future](https://darwinbox.com/innovations/skills)
      
      [Mobile HRMS Org Management, Employee Master, Custom Workflows, HR Documents & More](https://darwinbox.com/innovations/mobile-hrms) [Darwinbox on MS Teams Darwinbox is now available on Microsoft Teams](https://explore.darwinbox.com/lp/darwinbox-on-ms-teams)
      
      [Multilingual Service local businesses with a local flavor in any language](https://darwinbox.com/innovations/multilingual)
      
      [![white\_sparkle](https://blog.darwinbox.com/hubfs/white_sparkle.svg) Darwinbox Super AgentYour Personalized AI Teammate](https://darwinbox.com/innovations/artificial-intelligence-in-hr/super-agent)[![magnifying glass with person](https://blog.darwinbox.com/hubfs/magnifying-glass-with-person.svg) AI in RecruitmentImprove recruiter productivity](https://darwinbox.com/innovations/artificial-intelligence-in-hr/ai-in-recruitment)[*New* ![white\_sparkle](https://blog.darwinbox.com/hubfs/white_sparkle.svg) Employee Support AgentEmployees' Smart, Reliable Buddy](https://darwinbox.com/innovations/artificial-intelligence-in-hr/employee-support-agent)
    - [Global Core HR ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/products/core-hr) 
          - [Compensation Planning ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/compensation-management)
          - [Localization ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/localization)

      [Workforce Management ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/products/workforce-management) 
          - [Time & Attendence ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/time-and-attendance)
          - [Scheduling ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com//products/workforce-management/scheduling)

      [People Analytics ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/products/people-analytics)
      
      [Travel & Expense ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/products/travel-and-expense)

      [Talent Management ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/solutions/use-cases/talent-management-suite)
      
          - [Performance Mangement ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/performance-management)
          - [Talent Development ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/talent-management/talent-development)
          - [Skills Management ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/innovations/skills)
          - [Succession Planning ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/talent-management/succession-planning)
          - [Recruitment ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/recruitment)
          - [Onboarding ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/employee-onboarding)

      [Payroll ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/products/payroll)
      
          - [GCC ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-gcc)
          - [India ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-india)
          - [Indonesia ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-indonesia)
          - [Malaysia ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-malaysia)
          - [Philippines ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-philippines)
          - [Singapore ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-singapore)
          - [Thailand ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/payroll/payroll-for-thailand)
          - [Unified Payroll ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/innovations/payroll-central)

      [Employee Experience ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/solutions/use-cases/employee-experience) 
          - [Employee Journey Management ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/journeys)
          - [Enterprise Social Network ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/employee-engagement)
          - [Employee Engagement ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/engage)

      [HR Service Management ![→](https://blog.darwinbox.com/hubfs/blue-arrow-2.svg)](https://darwinbox.com/products/hr-service-management) 
          - [Employee Helpdesk ![→](https://blog.darwinbox.com/hs-fs/hubfs/arrow-right-signal-blue.png?width=26&height=24&name=arrow-right-signal-blue.png)](https://darwinbox.com/products/employee-helpdesk)
- Innovations 
    - [Darwinbox Extensibility Suite](https://darwinbox.com/innovations/extensibility) [Skills](https://darwinbox.com/innovations/skills) [Mobile HRMS](https://darwinbox.com/innovations/mobile-hrms) [Darwinbox on MS Teams](https://explore.darwinbox.com/lp/darwinbox-on-ms-teams) [Multilingual](https://darwinbox.com/innovations/multilingual) [Darwinbox Super Agent](https://darwinbox.com/innovations/artificial-intelligence-in-hr/super-agent) [AI in Recruitment](https://darwinbox.com/innovations/artificial-intelligence-in-hr/ai-in-recruitment) [Employee Support Agent](https://darwinbox.com/innovations/artificial-intelligence-in-hr/employee-support-agent)
- Industries & Solutions 
    - [HRMS Suite Workforce Management, Talent Acquisition, Talent Management & Payroll](https://darwinbox.com/solutions/use-cases/hrms-suite) [Workforce Management Suite Time & Attendance, Leave Management, Rostering, Workforce Analytics](https://darwinbox.com/products/workforce-management) [Employee Experience Suite Workflows, Surveys, Employee Helpdesk, HR Knowledge Management](https://darwinbox.com/solutions/use-cases/employee-experience)
      
      [Talent Management Suite Acquisition, Engagement, Performance & Development](https://darwinbox.com/solutions/use-cases/talent-management-suite) [Compensation Suite Payroll, Expense Management, Total Rewards & More](https://darwinbox.com/solutions/use-cases/compensation-management-suite) [Remote Work Suite Remote Check-in to work, Shift Rostering, Helpdesk, Vibe, Virtual Onboarding](https://darwinbox.com/solutions/use-cases/remote-work-suite)
      
      Industries
      
      [![banking](https://a-us.storyblok.com/f/1019507/120x106/0571f92c5d/banking.webp) Banking & Financial Services](https://explore.darwinbox.com/lp/industry/bfsi) [![ites](https://a-us.storyblok.com/f/1019507/130x74/49b4ce6e41/ites.webp) IT & ITES](https://explore.darwinbox.com/lp/industry/ites) [![manufacturing](https://a-us.storyblok.com/f/1019507/115x115/f99aef5032/manufacaturing.webp) Manufacturing](https://explore.darwinbox.com/lp/industry/manufacturing) [![retail](https://a-us.storyblok.com/f/1019507/110x102/3bbc6efa4c/retail.webp) Retail](https://explore.darwinbox.com/lp/industry/retail)

      CUSTOMER SUCCESS STORIES*New*

      [![Yatra](https://a-us.storyblok.com/f/1019507/78x34/b551bad544/yatra-transparent-logo.svg) Yatra.com’s paperless onboarding transformation with Darwinbox](https://darwinbox.com/resources/casestudy/yatra?ref=nav) [![Mahindra Logistics](https://a-us.storyblok.com/f/1019507/86x18/35aa273db3/mahindra-logistics-logo.svg) Mahindra Logistics' HR transformation with Darwinbox](https://darwinbox.com/resources/casestudy/mahindra-logistics?ref=nav)
- Industries 
    - [Banking & Financial Services](https://explore.darwinbox.com/lp/industry/bfsi) [IT & ITES](https://explore.darwinbox.com/lp/industry/ites) [Manufacturing](https://explore.darwinbox.com/lp/industry/manufacturing) [Retail](https://explore.darwinbox.com/lp/industry/retail)
- NewInteractive Demos 
    - By Products

      By Solutions

      By Use-case

      [![](https://blog.darwinbox.com/hubfs/interactive_cblue.svg)**Global HR Core** ![playicon](https://blog.darwinbox.com/hs-fs/hubfs/deskPlayBlue.png?width=6&height=8&name=deskPlayBlue.png)](https://explore.darwinbox.com/lp/interactive-demo/core-hr)[![](https://blog.darwinbox.com/hubfs/interactive_cblue.svg)**Recruitment** ![playicon](https://blog.darwinbox.com/hs-fs/hubfs/deskPlayBlue.png?width=6&height=8&name=deskPlayBlue.png)](https://explore.darwinbox.com/lp/interactive-demo/recruitment)[![](https://blog.darwinbox.com/hubfs/interactive_cblue.svg)**Gen-AI Assistant & Helpdesk** ![playicon](https://blog.darwinbox.com/hs-fs/hubfs/deskPlayBlue.png?width=6&height=8&name=deskPlayBlue.png)](https://explore.darwinbox.com/lp/interactive-demo/gen-ai-virtual-assistant-and-helpdesk)
      
      [![](https://blog.darwinbox.com/hubfs/interactive_cblue.svg)**Performance Management** ![playicon](https://blog.darwinbox.com/hs-fs/hubfs/deskPlayBlue.png?width=6&height=8&name=deskPlayBlue.png)](https://explore.darwinbox.com/lp/interactive-demo/performance-management)[![](https://blog.darwinbox.com/hubfs/interactive_cblue.svg)**Payroll** ![playicon](https://blog.darwinbox.com/hs-fs/hubfs/deskPlayBlue.png?width=6&height=8&name=deskPlayBlue.png)](https://explore.darwinbox.com/lp/interactive-demo/payroll)[![](https://blog.darwinbox.com/hubfs/interactive_cblue.svg)**Darwinbox Studio** ![playicon](https://blog.darwinbox.com/hs-fs/hubfs/deskPlayBlue.png?width=6&height=8&name=deskPlayBlue.png)](https://explore.darwinbox.com/lp/interactive-demo/darwinbox-studio)
      
      [![](https://blog.darwinbox.com/hubfs/interactive_sblue.svg)**Talent Management** ![playicon](https://blog.darwinbox.com/hs-fs/hubfs/deskPlaySBlue.png?width=6&height=8&name=deskPlaySBlue.png)](https://explore.darwinbox.com/lp/interactive-demo/talent-management)[![](https://blog.darwinbox.com/hubfs/interactive_sblue.svg)**Workforce Management** ![playicon](https://blog.darwinbox.com/hs-fs/hubfs/deskPlaySBlue.png?width=6&height=8&name=deskPlaySBlue.png)](https://explore.darwinbox.com/lp/interactive-demo/time-and-attendance)[![](https://blog.darwinbox.com/hubfs/interactive_sblue.svg)**Employee Experience** ![playicon](https://blog.darwinbox.com/hs-fs/hubfs/deskPlaySBlue.png?width=6&height=8&name=deskPlaySBlue.png)](https://explore.darwinbox.com/lp/interactive-demo/employee-experience-suite)
      
      [![](https://blog.darwinbox.com/hubfs/interactive_peach.svg)**Darwinbox Sense - AI in HR** ![playicon](https://blog.darwinbox.com/hs-fs/hubfs/deskPlayPeach.png?width=6&height=8&name=deskPlayPeach.png)](https://explore.darwinbox.com/lp/interactive-demo/sense) [![](https://blog.darwinbox.com/hubfs/interactive_peach.svg)**Darwinbox on MS Teams** ![playicon](https://blog.darwinbox.com/hs-fs/hubfs/deskPlayPeach.png?width=6&height=8&name=deskPlayPeach.png)](https://explore.darwinbox.com/lp/interactive-demo/ms-teams)

      [Explore all Interactive Demos ![arrowCoBlue](https://blog.darwinbox.com/hs-fs/hubfs/arrowCoBlue.png?width=40&height=9&name=arrowCoBlue.png)](https://explore.darwinbox.com/lp/interactive-demos)

- Resources 
    - [![case](https://blog.darwinbox.com/hubfs/Case.png) Case Studies Stories of successful HR transformations from our customers](https://explore.darwinbox.com/resources/customer-success-stories)
      
      [![hand](https://blog.darwinbox.com/hubfs/handClick-1.png) Interactive Demos Try Darwinbox in real time using interactive product tours](https://explore.darwinbox.com/lp/interactive-demos)

      [![reoports](https://blog.darwinbox.com/hubfs/reports-1.png) Think Tank Ebooks, Reports & Whitepapers](https://explore.darwinbox.com/resources/think-tank) [![webinar](https://blog.darwinbox.com/hubfs/webinar-1.png) Events and Webinars Conversations with industry experts & who’s who of the HR world](https://explore.darwinbox.com/lp/events)
      
      [![blog](https://blog.darwinbox.com/hubfs/blog-1.png) Blog Catch the latest insights and trends in HR tech, talent, and workplace](https://blog.darwinbox.com/) [![glossary](https://blog.darwinbox.com/hubfs/Glossary.png) HR Glossary Essential for HR professionals, new HR specialists, or exploring the industry](https://explore.darwinbox.com/hr-glossary)
      
      FEATURED RESOURCES
      
       

      [  EBOOK Future-Focused Performance Management](https://explore.darwinbox.com/lp/resources/ebook/future-focused-performance-management)
      
      [  REPORT Top 10 HR Tech Trends Report 2025](https://explore.darwinbox.com/lp/resources/reports/top-10-hr-tech-trends-report-2025)
- Customers 
    - [![customer\_stories\_nav\_icon](https://blog.darwinbox.com/hubfs/customer_stories_nav_icon.png) Customer Stories Stories of successful HR transformations from our customers](https://explore.darwinbox.com/resources/customer-success-stories)
      
      [![academy](https://blog.darwinbox.com/hubfs/academy.png) Academy Lead the HR (R)evolution & give your career a turbo boost with Darwinbox Academy.](https://academy.darwinbox.com/)

      [![industry\_recognition\_trophy](https://blog.darwinbox.com/hubfs/industry_recognition_trophy.png) Industry Recognition Showcasing award-winning, industry-recognized transformations.](https://explore.darwinbox.com/lp/industry-recognition-for-darwinbox-customers) [![help\_portal\_nav\_icon](https://blog.darwinbox.com/hubfs/help_portal_nav_icon.png) Help Portal Get all the Customer Support and see what’s new in Darwinbox.](https://help.darwinbox.com/)
      
      [![changemakers](https://blog.darwinbox.com/hubfs/changemakers.png) Change Makers Community platform that brings together the best minds in HR and Tech.](https://explore.darwinbox.com/lp/change-makers)
      
      Bharti Axa’s HR Transformation

      [![Video Thumbnail](https://blog.darwinbox.com/hubfs/Bharti_AXA_video_casestudy_thumbnail_with_play_button.webp)](https://explore.darwinbox.com/lp/resources/casestudy/bharti-axa)
- Company 
    - [Our Story How did we become a leading tech brand from Asia for the world? Here's how](https://darwinbox.com/about-us/our-story) [Newsroom What's the word? Find the stories in the media from and about Darwinbox](https://newsroom.darwinbox.com/)
      
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# Usha Patri Interview: UX needs to be at the heart of EX

 October 26, 2021

 November 25, 2021

 Usha Vikas Patri, Director and Head of Design at Darwinbox, belongs to the latter, elite group of magicians. With 17+ years of experience in various leadership positions held at organizations like Salesforce, Innominds, Kony, Oracle, and Cognizant, she has been instrumental in transforming the contribution of design and UX.  

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[Leadership Interview Series](https://blog.darwinbox.com/tag/leadership-interview-series)

User Experience or UX, as it is popularly known, is table-stakes for all software, tools, and apps today. It is what sets the tone of the relationship between the user and the tool. What determines the success or the failure of the tool to create mindshare. And while a lot of people claim to know the craft to design enhanced user experiences, a few actually make magic happen.  

Usha Vikas Patri, Director and Head of Design at Darwinbox, belongs to the latter, elite group of magicians. With 17+ years of experience in various leadership positions held at organizations like Salesforce, Innominds, Kony, Oracle, and Cognizant, she has been instrumental in transforming the contribution of design and UX.  

We got in a candid conversation with her to find out the real deal on UX, her role and vision for Darwinbox’s product design, and everything in between. 

Here are the excerpts: 

## **Darwinbox: What’s your take on Employee Experience? What is the role of UX in EX?** 

**Usha:** Employee Experience is about clearly defining the journey and various touchpoints of the employee with the employer. Over the years,  the interaction between employees and the employer has evolved drastically. Particularly, post covid-19 when the world of work transformed from an in-person office environment to a virtual, dispersed, and distributed workplace almost overnight. And the only thing that connected everyone was technology in its various avatars.  

The common denominator and the singular success metric for businesses, as they first survived and then thrived, was user adoption of the new tech tools. So, be it external-facing tools to aid customer experiences (CX) or internal tools to facilitate employee interactions, collaborations, and management, at its heart was, is, and continues to be User Experience.  

UX is about keeping the user in the front and center and defining experiences around it. It’s about having a singular obsession with people and their interaction with the product, their environment, and the people around them. Quite simply, UX needs to be at the heart of EX!  

So, in order to strengthen EX, designing a great user experience then becomes supercritical. And that can only happen by ensuring we are thinking about our end-user – the employee. 

 

## **Darwinbox: You have worked with some leading, global cloud platforms like Salesforce, Oracle, and Kony. What common design thinking principles did you take away from your experiences there that you would like to employ at Darwinbox?** 

**Usha:** At most of these organizations, I was instrumental in putting design and UX on the key agenda for the company; from being a part of a larger department to being identified as a separate vertical, commanding a voice in the C-suite. So, as you can imagine the takeaways were in multitude and at every juncture. Each experience helped me uncover aspects of design thinking in a way that has stuck with me and chiseled my understanding of the UX space. Here are some principles I swear by: 

Get the basics right. It cannot get simpler than that. The first step and often the biggest challenge is to identify the RIGHT problem to solve. It is common to get lost in trying to solve the wrong problem and wasting valuable time and resources. It is important to first define the objective that we want to achieve.  

The next critical stage is to understand the end-users. One of the most prominent steps in the UCD- User-Centered Design process is understanding and empathizing with the end-users. The more we understand the users, learn about their pain points, needs & wants, the better products/ services & experiences we can design for them. 

 The final step is weaving the story and crafting the journey for the users to achieve their goals.  

 So, we must answer WHAT we are trying to achieve or solve, WHY we are trying to solve that problem as in what is the impact we want to create. And then, figure out the HOW.   

 

## **Darwinbox: What is your vision for Darwinbox from a UX standpoint? What are your key design tenets and goals? ** 

**Usha: **HRMS is the only enterprise software that touches every employee in an organization, all the way from rank to file. On this continuum are individuals with varying levels of digital exposure, dexterity, and need. Now consider the fact that employees spend a good chunk of their day devoted to work. This necessitates the HR tool to have a good UX that aids adoption, use, and stickiness.   

 Darwinbox actually cements this relationship between the employer and the employee by delivering a product that is intuitive, efficiently automated, and easy to use. It’s been our aim since the company’s inception and continues to be one of the key priorities for the product team. 

From a pure UX standpoint, my vision is to make the product *more* enjoyable, more user-friendly, and *more *cutting-edge. And because UX and user expectations (and behaviors) are dynamic and ever-evolving, the product design needs to be a living, breathing thing rather than a one-and-done process. Aligning to the product roadmap, building the right team and constant course correction will be key.   

## **Darwinbox: Where do you find inspiration?** 

**Usha**: People. (Laughs). I love observing people’s behaviors and how they interact with their physical, environmental, and digital spaces. How products and services influence their actions and behaviors and how their actions further inform product and service companies. Watching this cycle is fascinating.  

Taking this inspiration, I try to use design to bring greater alignment between the business and user needs using technology. In this new world of work, if businesses have to deliver value to their customers and increase product adoption, strengthening UX is key. In fact, I would go as far as to say, it has become the company’s lifeline.  

 

## **Darwinbox: If you had to author a book on UI/ UX, what would the title be and why?** 

**Usha**: (Chuckles) I would call it, “Dealing with Ambiguity”.  

Although design is quantifiable, most of the time, it remains subjective. I cannot generalize my experiences and say - follow this framework because design is contextual. Hence, it would only be fair if instead, I shared my journey in design and what methods I applied in my tenure – some of which worked and some that didn’t.  

Honestly, one of the best experiences I have had in various companies is making sense of the chaos and bringing some method to madness! 

 

 *If you want to hear more from people working in various areas, [check this space for our full collection of interviews](https://blog.darwinbox.com/tag/leadership-interview-series).* 

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### Recommended Reading

<https://blog.darwinbox.com/aditya-gupta-interview>

[Leadership Interview Series](https://blog.darwinbox.com/topic/leadership-interview-series)

##### [Aditya Gupta Interview: Razor Sharp Focus on Solving for Employee and Worker Experience for Asia](https://blog.darwinbox.com/aditya-gupta-interview)

 By [Dola Samanta](https://blog.darwinbox.com/author/dola-samanta) / April 21, 2023 

[Continue Reading](https://blog.darwinbox.com/aditya-gupta-interview)

<https://blog.darwinbox.com/jay-samson-interview>

[Leadership Interview Series](https://blog.darwinbox.com/topic/leadership-interview-series)

##### [Jay Samson Interview: Building Customer Relationships with Warmth & Agility](https://blog.darwinbox.com/jay-samson-interview)

 By [Dola Samanta](https://blog.darwinbox.com/author/dola-samanta) / June 28, 2022 

[Continue Reading](https://blog.darwinbox.com/jay-samson-interview)

<https://blog.darwinbox.com/vivek-iyer-interview>

[Leadership Interview Series](https://blog.darwinbox.com/topic/leadership-interview-series)

##### [Vivek Iyer Interview: Placing Customer Empathy at the Heart of Product Design](https://blog.darwinbox.com/vivek-iyer-interview)

 By [Dola Samanta](https://blog.darwinbox.com/author/dola-samanta) / May 20, 2022 

[Continue Reading](https://blog.darwinbox.com/vivek-iyer-interview)

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[![Darwinbox](https://blog.darwinbox.com/hubfs/compressed-logos/Dbox-logo-white.png)](https://darwinbox.com/)

- <https://www.facebook.com/thedarwinbox> <https://in.linkedin.com/company/darwinbox> <https://twitter.com/theDarwinbox> <https://www.instagram.com/thedarwinbox/>
- [contact@darwinbox.com](mailto:contact@darwinbox.com)
- [Locate Us](https://darwinbox.com/contact-us/)

---

A new-age, enterprise-ready, HCM platform that enables enterprises to automate day-to-day HR processes, simplifies human interactions, and delivers actionable insights to build better workplaces.

![ISO-image](https://blog.darwinbox.com/hubfs/footer/ISO-image-new.png)

![AICPA-SOC](https://blog.darwinbox.com/hubfs/AICPA-SOC1.png)

![AICPA-SOC](https://blog.darwinbox.com/hubfs/AICPA-SOC2.png)

![AICPA-SOC](https://blog.darwinbox.com/hubfs/CCPA%20-%20Darwinbox.png)

![GDPR](https://blog.darwinbox.com/hubfs/GDPR-1.png)

#### Products

- [Global Core HR](https://darwinbox.com/products/core-hr)
- [Compensation Planning](https://darwinbox.com/products/compensation-management)
- [Localization](https://darwinbox.com/products/localization)
- [Workforce Management](https://darwinbox.com/products/workforce-management)
- [Time & Attendance](https://darwinbox.com/products/time-and-attendance)
- [People Analytics](https://darwinbox.com/products/people-analytics)
- [Travel & Expense](https://darwinbox.com/products/travel-and-expense)
- [Talent Management](https://darwinbox.com/solutions/use-cases/talent-management-suite)
- [Performance Management](https://darwinbox.com/products/performance-management)
- [Talent Development](https://darwinbox.com/products/talent-management/talent-development)
- [Skills Management](https://darwinbox.com/innovations/skills)
- [Succession Planning](https://darwinbox.com/products/talent-management/succession-planning)
- [Recruitment](https://darwinbox.com/products/recruitment)
- [Onboarding](https://darwinbox.com/products/employee-onboarding)
- [Payroll](https://darwinbox.com/products/payroll)
- [Employee Experience](https://darwinbox.com/solutions/use-cases/employee-experience/)
- [Employee Journey Management](https://darwinbox.com/products/journeys)
- [Enterprise Social Network](https://darwinbox.com/products/vibex)
- [Employee Engagement](https://darwinbox.com/products/employee-experience/voice-of-employee)
- [HR Service Management](https://darwinbox.com/products/hr-service-management)
- [Employee Helpdesk](https://darwinbox.com/products/employee-helpdesk)

#### Solutions

- [HRMS Suite](https://darwinbox.com/solutions/use-cases/hrms-suite)
- [Compensation Suite](https://darwinbox.com/solutions/use-cases/compensation-management-suite/)
- [Remote Work Suite](https://darwinbox.com/solutions/use-cases/remote-work-suite/)

#### Innovations

- [Darwinbox Extensibility Suite](https://darwinbox.com/innovations/extensibility)
- [Skills](https://darwinbox.com/innovations/skills)
- [Mobile HRMS](https://darwinbox.com/innovations/mobile-hrms)
- [Darwinbox on MS Teams](https://explore.darwinbox.com/lp/darwinbox-on-ms-teams)
- [Multilingual](https://darwinbox.com/innovations/multilingual)
- [Darwinbox Super Agent](https://darwinbox.com/products/workforce-management)

#### Resources

- [Blog](https://blog.darwinbox.com/)
- [Case Studies](https://explore.darwinbox.com/resources/customer-success-stories)
- [Think Tank](https://explore.darwinbox.com/resources/think-tank)
- [Events](https://explore.darwinbox.com/lp/events)
- [Product Tours](https://explore.darwinbox.com/resources#productTours)
- [HR Glossary](https://explore.darwinbox.com/hr-glossary)
- [Interactive Demos](https://explore.darwinbox.com/lp/interactive-demos)

#### Customers

- [Customer Success Stories](https://explore.darwinbox.com/resources/customer-success-stories)
- [Academy](https://academy.darwinbox.com/)
- [Industry Recognition](https://explore.darwinbox.com/lp/industry-recognition-for-darwinbox-customers)
- [Change Makers](https://explore.darwinbox.com/lp/change-makers)
- [Help Portal](https://help.darwinbox.com/)

#### Company

- [About Us](https://darwinbox.com/about-us/our-story)
- [Partners](https://explore.darwinbox.com/darwinbox-partner-with-us)
- [Newsroom](https://newsroom.darwinbox.com/)
- [Careers](https://darwinbox.com/careers/open-positions)
- [Contact Us](https://darwinbox.com/contact-us/)
- [Brand Guidelines](https://darwinbox.com/brand-guidelines/)
- [CSR](https://darwinbox.com/csr)

---

Copyright © . Darwinbox Digital Solutions Pvt. Ltd. All Rights Reserved.

[Sub-Processors](https://darwinbox.com/sub-processors/)  | [Cookie Policy](https://darwinbox.com/cookie-policy)  | [Privacy Policy](https://darwinbox.com/privacy-policy)  | [Terms of Use](https://darwinbox.com/terms-of-use)

[![Darwinbox](https://blog.darwinbox.com/hubfs/compressed-logos/Dbox-logo-white.png)](https://darwinbox.com/th/)

- <https://www.facebook.com/thedarwinbox> <https://in.linkedin.com/company/darwinbox> <https://twitter.com/theDarwinbox> <https://www.instagram.com/thedarwinbox/>
- [contact@darwinbox.com](mailto:contact@darwinbox.com)
- [สำนักงานของเรา](https://darwinbox.com/contact-us/)

---

แพลตฟอร์ม HCM (Human Capital Management) ยุคใหม่ที่ช่วยให้การทำงานในแต่ละวันของ HR เป็นไปได้อย่างคล่องตัว ช่วยลดความซับซ้อนระหว่างการทำงาน ทั้งยังให้ข้อมูลเชิงลึกที่สามารถนำมาปรับใช้และปฏิบัติได้จริงเพื่อสร้างสถานที่ทำงานของคุณให้ดียิ่งขึ้น.

![ISO-image](https://blog.darwinbox.com/hubfs/footer/ISO-image-new.png)

![AICPA-SOC](https://blog.darwinbox.com/hubfs/AICPA-SOC1.png)

![AICPA-SOC](https://blog.darwinbox.com/hubfs/AICPA-SOC2.png)

![AICPA-SOC](https://blog.darwinbox.com/hubfs/CCPA%20-%20Darwinbox.png)

![GDPR](https://blog.darwinbox.com/hubfs/GDPR-1.png)

#### Products

- [Core HR](https://darwinbox.com/products/core-hr/th/)
- [ระบบจัดการเวลา](https://darwinbox.com/products/time-and-attendance)
- [ระบบเงินเดือน](https://darwinbox.com/products/payroll)
- [ระบบร้องขอการเดินทางและค่าใช้จ่าย](https://darwinbox.com/products/travel-and-expense)
- [ระบบช่วยเหลือบุคลากร](https://darwinbox.com/products/employee-helpdesk)
- [ระบบการเตรียมความพร้อมพนักงานใหม่](https://darwinbox.com/products/employee-onboarding)
- [ระบบสรรหาบุคลากร](https://darwinbox.com/products/recruitment)
- [Employee Engagement](https://darwinbox.com/products/employee-engagement)
- [Rewards & Recognition](https://darwinbox.com/products/rewards-and-recognition)
- [ระบบการบริหารผลการปฏิบัติงาน](https://darwinbox.com/products/performance-management/th/)
- [ระบบวิเคราะห์พนักงาน](https://darwinbox.com/products/people-analytics)
- [OKRs](https://explore.darwinbox.com/okrs-on-darwinbox)
- [เอกสารข้อมูลพนักงาน](https://darwinbox.com/products/employee-documents)
- [Engage](https://darwinbox.com/products/engage/)

#### Solutions

- [ระบบบริหารจัดการทรัพยากรบุคคล](https://darwinbox.com/solutions/use-cases/hrms-suite)
- [ระบบบริหารจัดการพนักงานคุณภาพ](https://darwinbox.com/solutions/use-cases/talent-management-suite)
- [ระบบจัดการกำลังคน](https://darwinbox.com/solutions/use-cases/workforce-management-suite)
- [ระบบจัดการค่าชดเชย](https://darwinbox.com/solutions/use-cases/compensation-management-suite/)
- [ระบบจัดการ Remote Work](https://darwinbox.com/solutions/use-cases/remote-work-suite/)
- [ระบบจัดการการกลับเข้าทำงาน](https://explore.darwinbox.com/lp/evolve)

#### Innovations

- [ระบบHR บนมือถือ](https://darwinbox.com/innovations/mobile-hrms)
- [A.I. ในระบบงาน HR](https://darwinbox.com/innovations/artificial-intelligence-in-hr)
- [เทคโนโลยีจดจำใบหน้า](https://darwinbox.com/innovations/facial-recognition)
- [วอยซ์บอท](https://explore.darwinbox.com/lp/ai-powered-voice-bot-for-hr-leaders-employees)
- [OCR](https://darwinbox.com/innovations/optical-character-recognition)
- [ระบบHR บน WhatsApp](https://explore.darwinbox.com/lp/darwinbox-whatsapp-for-business)
- [ระบบหลายภาษา](https://darwinbox.com/innovations/multilingual)
- [Darwinbox Studio](https://darwinbox.com/innovations/darwinbox-studio/)
- [Darwinbox บน MS Teams](https://explore.darwinbox.com/lp/darwinbox-on-ms-teams)

#### Resources

- [บทความ](https://blog.darwinbox.com/)
- [กรณีศึกษา](https://explore.darwinbox.com/resources/customer-success-stories)
- [Think Tank](https://explore.darwinbox.com/resources/think-tank)
- [Events](https://explore.darwinbox.com/lp/events)
- [Product Tours](https://explore.darwinbox.com/resources#productTours)
- [HR Glossary](https://explore.darwinbox.com/hr-glossary)
- [Interactive Demos](https://explore.darwinbox.com/lp/interactive-demos)

#### Customers

- [Customer Success Stories](https://explore.darwinbox.com/resources/customer-success-stories)
- [Academy](https://academy.darwinbox.com/)
- [Change Makers](https://explore.darwinbox.com/lp/change-makers)
- [Help Portal](https://help.darwinbox.com/)

#### Company

- [เกี่ยวกับบริษัท](https://darwinbox.com/about-us/our-story)
- [พันธมิตร](https://explore.darwinbox.com/darwinbox-partner-with-us)
- [ประชาสัมพันธ์](https://newsroom.darwinbox.com/)
- [การจ้างงาน](https://darwinbox.com/careers/open-positions)
- [ติดต่อเรา](https://darwinbox.com/contact-us/)
- [Brand Guidelines](https://darwinbox.com/brand-guidelines/)

#### Compare

- [vs UKG](https://explore.darwinbox.com/lp/why-darwinbox/compare/darwinbox-vs-ukg)
- [vs Workday](https://explore.darwinbox.com/lp/why-darwinbox/compare/darwinbox-vs-workday)
- [vs HiBob](https://explore.darwinbox.com/lp/why-darwinbox/compare/darwinbox-vs-hibob)

---

Copyright © . Darwinbox Digital Solutions Pvt. Ltd. All Rights Reserved.

[Sub-Processors](https://darwinbox.com/sub-processors/)  | [Cookie Policy](https://darwinbox.com/cookie-policy)  | [Privacy Policy](https://darwinbox.com/privacy-policy)  | [Terms of Use](https://darwinbox.com/terms-of-use)

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