OKRs or Objectives & Key Results is a framework used by organizations to define and track measurable goals and keep an eye on their outcomes. OKRs can be used for almost any aspect of your business you want to improve. It could be for productivity improvement, HR policies, or even employee engagement.
It is important to use objective key results to ensure improvement in communication and bring transparency within teams and the entire organization. A clear understanding of how the objectives align with organizational goals is important to ensure that everyone works towards a common goal.
This article will help you understand OKRs through examples. Some examples have been curated from different business viewpoints so that it becomes clear how OKRs are used in different scenarios.
Before we study the examples, let us understand how to define objectives and the key results.
Defining Objectives and Key Results
The first part of OKRs is the ‘Objective.’ To do this, you have to ask, “What do we want to get out of this?”
An objective must be clear and add value to the organization’s efforts. This must be something that everyone can get on board with and contribute towards.
The best way to let your team know about your objectives is to tell them what it is clearly, make sure you motivate them to work towards it, and ensure it is actionable.
Make sure you let your team know why the objective is important.
When presenting the objective, make sure everyone can understand what it is; don’t overcomplicate it.
Now, the next part of OKRs is the ‘Key Results.’ In essence, this defines how objectives will be achieved. So you will need to include how objectives will be achieved and how much of a change you expect to see.
Keep in mind, your OKRs must be measurable. This means you will have to check to see how much change has been made since you implemented your OKR. A top tip here is to make sure you have the data to start with in the first place. That way, you can measure how much you have improved.
Here are the 20 Best OKR Examples
OKR Example One
Objective: Improve sales in target regions.
Key Result:
- Have a steady pipeline of qualified leads with a value of at least US $ 150,000 every month.
- Improve the sales close rate from the current 7% to 12% by offering additional benefits to customers.
- Increase customer contacts by 50%, i.e., double the effort to contact customers.
- Increase repeat customers by 30% from the existing 18%.
OKR Example Two
Objective: Improve customer onboarding process.
Key Result: Reduce onboarding time by 5 minutes. This means reducing the time from the 16 minutes it takes now to the desired 11 minutes.
Key Result: Increase the number of people who start and finish the onboarding process from 70% to 85%.
Key Result: Collate data from customer feedback surveys to understand what deters them from completing the onboarding process.
Key Result: Provide 10 FAQs about the onboarding process and create a simple video tutorial and a blog to help customers understand the process better.
OKR Example Three
Objective: Improve customer experience.
Key Result: Increase the number of resolved customer issues from 150 to 200 a day.
Key Result: Reduce Average Handle Time (AHT) by an average of three minutes, i.e., reduce call lengths from an average of 9 minutes to 6 minutes.
Key Result: Improve employee empathy towards customers through training to improve customer experience.
Key Result: Get a senior technical team to work on improving decision trees to help agents resolve customer issues more efficiently.
OKR Example Four
Objective: Improve customer experience by making it more personalized.
Key Results: Increase the number of personalized product offers. Release 5 new personalized product offers every month.
Key Results: Increase personalized emails to customers from 1 email a quarter to 2 emails a quarter.
Key Results: Offer 1 personalized tutorial on product use per customer per quarter.
Key Results: Send out 1 survey per customer per quarter to understand their customer experience.
OKR Example Five
Objective: Improve response time to customer complaints.
Key Results: Quality audits of agent calls to improve to 80% compared to the current 65%.
Key Results: Increase the number of audits per agent and feedback per agent by 50%.
Key Results: Increase the number of agents available to reduce customer wait time.
Key Results: Mandate response to customers within 12 hours for email and chat.
Key Results: Ensure the customer resolution tool functions at the required speed by improving hardware infrastructure.
OKR Example Six
Objective: Improve employee onboarding experience.
Key Results: Improve employee onboarding satisfaction from 55% to 75%.
Key Results: Reduce the onboarding dropout rate from 23% to 17%.
Key Results: Incorporate feedback after every step of the onboarding process.
Key Results: Use AI and HRM software to keep candidates informed of their progress and achievements during onboarding.
OKR Example Seven
Objective: Increase employee engagement.
Key Results: Increase employee satisfaction score from 85% to 90%.
Key Results: Increase employee outings from once annually to once a quarter.
Key Results: Increase feedback contacts per employee from once a quarter to twice a quarter.
Key Results: Conduct employee feedback surveys once a month.
Key Results: Implement employee benefit programs that encompass mental health and wellbeing and offer educational assistance.
OKR Example Eight
Objective: Increase strategic partnerships to improve talent in the organization.
Key Results: Establish 3 new partnerships with HR consulting firms with a solid track record.
Key Results: Ensure clearer communication with partners to ensure they hire according to company requirements.
Key Results: Align partner goals with organizational goals.
OKR Example Nine
Objective: Create an improved customer experience through all channels.
Key Results: Improve customer view dashboard by integrating all existing data and adding new data to CRM.
Key Results: Increase product return policy from seven to fifteen days.
Key Results: Increase the number of customer coupons offered to customers by 20%.
OKR Example Ten
Objective: Improve performance levels of internal tools.
Key Results: Improve internal CRM load speed by 30% by improving hardware infrastructure.
Key Results: Reduce tool downtime to 0% through regular weekly maintenance.
Key Results: Ensure software providers run functionality checks every quarter.
OKR Example Eleven
Objective: Ensure all employees can work from home, so a hybrid work model can be implemented.
Key Results: Create and outline clear policies and procedures.
Key Results: Ensure security protocols are in place on devices and networks.
Key Results: Install productivity tracking tools on all devices.
Key Results: Educate employees on new procedures and train them on new tools.
OKR Example Twelve
Objective: Improve the delivery team’s quality of output.
Key Results: Increase testing to ensure that bugs and issues found during the development process are reduced by 70%.
Key Results: Reduce issues reported by customers after updates by ensuring thorough testing.
OKR Example Thirteen
Objective: Increase repeat customer purchases.
Key Results: Create mailers to check-in with customers after their first purchase.
Key Results: Provide more attractive offers to returning customers.
OKR Example Fourteen
Objective: Improve brand awareness and reach.
Key Results: Create a list of new locations to be covered every quarter.
Key Results: Generate location-specific newsletters every week.
Key Results: Increase advertising on social media for specified locations.
OKR Example Fifteen
Objective: Improve website traffic.
Key Results: Increase the number of blogs from one per week to two per week.
Key Results: Improve SEO on the website.
Key Results: Upload short video clips on all social media pages and lead them to the website for full video.
OKR Example Sixteen
Objective: Improve employer branding.
Key Results: Increase relevant job applications by 30%.
Key Results: Invest in social media testimonial videos by employees.
Key Results: Exceed industry compensation offers for existing and new employees.
OKR Example Seventeen
Objective: Increase the number of new accounts opened.
Key Results: Offer 0 balance accounts to all new customers.
Key Results: Advertise new offers on social media and television.
OKR Example Eighteen
Objective: Increase the processing speed of insurance claims.
Key Results: Reduce the time taken to issue claims from 72 hours to 48 hours.
Key Results: Allow customers to submit electronic documentation and eliminate the need for hard copies.
OKR Example Nineteen
Objective: Improve the sales funnel.
Key Results: Create more relevant content for customers to absorb.
Key Results: Invest in social media to ensure the content reaches more customers.
OKR Example Twenty
Objective: Widen age demographic of user base from 18- to 35-year-olds to include 35- to 50-year-olds.
Key Results: Offer services that appeal to more mature age brackets.
Key Results: Inform people about the company’s services using other methods such as radio and TV.
Key Results: Offer clearer product tutorials.
Conclusion
These 20 OKR examples should give you a clear idea of what OKRs are and how you can create OKRs for your organization or team.
Remember, the most important thing is that you must know where you stand right now and be able to measure your progress at regular intervals.
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